Intellectual Property & Business Development

You developed your product to solve a problem.  You patented your intellectual property to establish and verify ownership.  Initial customers bought your product for many reasons including its newness and to solve the same problem you solved by developing your product (or service).  After the first wave of purchases, the excitement begins to fade.

Our role is to re-invigorate a renewed interest in your product and its solution.  We make this happen by:

  • writing articles, i.e., whitepapers, featuring the benefits of your solution.  These articles are short, technical and designed to create interest in learning more about your solution.  Articles are then:
    • used to form landing pages and/or
    • become newswire press releases and/or
    • incorporated in a drip marketing plan to encourage sales of items that take more time to close.
  • create compelling short product videos featuring solutions for prospects you don’t even know you have yet.  Each video features a clear call to action.
  • develop social media programs to carefully define your advantages over the competition.  If you are not sure of all your advantages, we’ll help you identify and reinforce them using competitive intelligence methods.
  • using automated campaigns to brand your solution for a go-to product/service solution.
  • integrate leads and prospects into your existing CRM or socially integrated CRM system.  Next step tasks added for each prospect interested in learning more about buying your product or service.

By not being you, we can be objective and communicate with your prospects in a way you can’t, nor should you.  You remain the expert.  You remain the product guru who solves problems with ingenious products.

The more technical your product or service is in solving problems, the better we do.  Why?  We have a solid engineering and science background with product marketing as a specialty with more than 35 years of experience doing this kind of work for our clients.  This is our passion.

And when you require assistance beyond marketing, we have the experience to provide additional product value through engineering and technological advances along with product valuation, cost comparatives, product acquisition options (sales, distribution, financing), tech transfer and developing effective warranty programs that provide value for your customer and affordable.  We can provide all these services or what you need.